A full visual identity from start to finish for a young yoga teacher from Hamburg, Germany. A trustworthy but still playful identity reflects her personality, natural elements and the topics she wants to communicate with her audience. The logo represents the forward folding pose with the letter P and the dot being the head of the person, but also showing the brand name of PA Yoga. Coming up with the slogan “Part of your path” included not just her initials but also showed her mission to guide people with more mindfulness on their path. The job also included the creation of visual content for her social media.

Photos by: Jean F. R. Raclet